Hometown Pages is a leading edge marketing strategy for small businesses. This new program was founded by Carleton Place resident and journalist Julie Hawrishok who currently acts as the editor and publisher.
About Hometown Pages
Hometown Pages is a monthly newsletter, advertising and marketing plan. It is an effective way to educate your customers about your products, services and people. The program will increase your visibility within the community with little-to-no effort. With Hometown Pages, you have the opportunity to constantly communicate directly with your customers, even outside of business hours. Your copies of Hometown Pages will be delivered on the first business day of every month. While the distribution options are unlimited, it is suggested that for maximum benefits you give each customer a copy along with their receipt. You could also set up a countertop display or launch a mailing or flyer campaign to get the word out.Hometown Pages' innovative advertising strategy means that other local businesses are doing your advertising for you, piggy-backing on each others' successes. Each issue of Hometown Pages features seven advertisements from a variety of businesses, exposing your own company to a whole new demographic of customers. If each business only receives 50 customers per day, by the end of the month 1,600 people will have seen your business name. More than 50 customers per day just means the more chances you have to make a lasting impression.
Why Hometown Pages?
Hometown Pages offers you and your business a lot of benefits! Consider just a few of the following:It's economical. For about $8 per day, you can make an impression on thousands of shoppers. Just do the math to see what the impact will be!
It's an opportunity to say what you want without effort. You can be as involved or as hands-off as you want with Hometown Pages. You can dictate which topics are covered or leave it to the editor/publisher. Regardless of your input, the message will be new each month.
It's exclusive. Hometown Pages is not like the Yellow Pages where any and all businesses are listed. Your business has been approached because you are recognized as an exemplary local business which provides exceptional service. Hometown Pages will not include any of your direct competitors.
It's an innovative program. People in the community will notice that you are working with Hometown Pages. If you don't like the idea of more people in town knowing about your business, then maybe Hometown Pages isn't for you.
It's a chance to constantly educate your customers. Many people are overwhelmed by the choices in products and services businesses offer. Hometown Pages is an easy way you can tell them about what's new, what's changed and what's available. Informed customers are happy customers - and happy customers are repeat customers.
It's whatever you want it to be. Because each issue of Hometown Pages is customized each month for your business, you can make it whatever you want it to be. You can include coupons, contests, staff profiles, industry news, games, photos, promotions, giveaways, product and service profiles ... the options are unlimited!