Selected samples for

Here’s a selection of projects that reflect my experience across text, video, audio, and photography. With a background in journalism and a passion for storytelling, I’ve built a career creating content in a range of formats — from written pieces to visual and audio projects. Over the years, I’ve worked on projects for both Canadian and international audiences, often in corporate or internal settings where much of the work is confidential. You’ll see a sample here marked Internal Only — this can’t be shared publicly but give a sense of the work I’ve done behind the scenes.

Text & Editorial Content

Media Relations

Internal Only - Representation Matters: Recognizing Katherine Pollock’s Mentorship

I wrote this article for Fasken Connect, our firm’s internal communications hub, to recognize partner Katherine Pollock and her contributions to the legal community. Katherine was named the 2024 recipient of the Ontario Bar Association’s Sexual Orientation and Gender Identity Community (SOGIC) Robert Muir Award for Mentorship. In addition to developing this content, I was also responsible for crafting the award submission and preparing speaking notes for the firm’s managing partner to deliver at the awards ceremony. Click the thumbnail to read the full story.

Health Matters: Dr. Andrew Marshall ready to support Canada’s Paralympians

Part of a sponsored series I developed for the Canadian Paralympic Committee and Pfizer, I managed the entire creative process for this article — from identifying compelling voices, to conducting interviews to writing the final piece. Following the success of the 2021 series for the Tokyo Paralympic Games, I was brought back to produce a new series for the 2022 Beijing Winter Paralympic Games. Click the thumbnail to read the full article.

Ontario Provincial Police 2022 Annual Report

As part of a small core team, I played a key role in developing the OPP’s 2022 Annual Report. My responsibilities included reviewing and verifying data, providing direction to the graphic designer to ensure clarity and consistency and contributing to the written content. I was the primary writer for several narrative articles featured in the report, including:

  • Commissioner’s Message (page 5)

  • From Awareness to Action: Launch of the New Anti-Racism Action Plan (pages 34-35)

  • Member Support Networks (page 38)

  • Northern Cadet Program (pages 44-45)

  • Ontario Under Crisis (page 53)

The final report provided a clear, accessible overview of the OPP’s work and priorities over the past year. Click the thumbnail to view the full report.

Strategic Communications and Press Conference – Project Totton (Criminal Investigation Branch)

As lead Strategic Communications Officer for Project Totton — a two-and-a-half-year criminal investigation into the creation and sale of fraudulent Norval Morrisseau artwork — I was responsible for developing and executing the full communications strategy. This included planning a high-profile media conference involving two police services and Indigenous leaders, coordinating all media interviews, sourcing photographs, directing layout of the stage and writing speaking notes for all participants, along with all internal and external communications materials. Please click the thumbnail to see the full media kit.

Results:

  • Secured 12 day-of media interviews, generating coverage in 30+ international outlets including The Globe & Mail, CBC, The Times of London, and People magazine.

  • Coverage appeared on three major wire services

  • #norvalmorrisseau trended at #17 on Twitter in Canada on event day

  • Norval Morrisseau ranked as the 13th most popular Google search term in Canada on event day

Video - Standalone & Social Media

I led this video project from concept to completion as part of a fundraising initiative for Pfizer, a key corporate sponsor of the Paralympics. Created during the uncertainty of the COVID-19 pandemic, the video encouraged colleagues to donate and highlighted the importance of supporting Paralympians and the broader Paralympic movement. I was responsible for every stage, including story development, interviews, sourcing b-roll, editing, sound, and production. The final piece delivered a compelling, authentic message that resonated with employees and helped drive engagement in a challenging time.

This video announced a transformational donation from National Bank, a key sponsor. I worked closely with contracted videographers and was responsible for producing the final version, including coordinating translation, editing, and adding captions to ensure accessibility and alignment with brand standards. This video was included as part of a social media campaign (Facebook, Twitter, LinkedIn) to highlight the impact of the donation. It was also included as newsletter content.

Something a little different: I created this video to announce a new product offering from Light Standard Candle Co. I was responsible for the full production process, including concept development, editing and final delivery. The video was designed to introduce the new product in a way that reflects the brand’s modern, understated style and builds excitement among customers. It was included on Light Standard’s Facebook and Instagram accounts.